How fast should my website load?

Under 2 seconds for good user experience, under 1 second for optimal conversion rates. Google considers sites loading under 2.5 seconds (LCP) as having good Core Web Vitals. Our static sites load in under 1 second consistently.

Does website speed affect Google rankings?

Yes. Page speed is a direct Google ranking factor through Core Web Vitals (LCP, INP, CLS). Google confirmed this in their Page Experience Update. Faster sites rank higher, especially for mobile searches where 60%+ of local queries occur.

Why is WordPress slow?

WordPress generates pages dynamically on every visit — PHP execution, database queries, plugin processing. A typical WordPress page makes 80-200 HTTP requests. Adding popular plugins (page builders, SEO plugins, caching) adds more overhead. Static sites pre-render everything and serve pure HTML — no processing required.

What is Google Lighthouse?

Google Lighthouse is an automated tool measuring website Performance, Accessibility, Best Practices, and SEO on a 0-100 scale. A score of 90+ is considered good. Our Astro-based static sites consistently score 95-100 across all categories.

How do I improve my website speed?

Key optimizations: compress and serve images in WebP format, minimize JavaScript, enable browser caching, use a CDN, implement lazy loading, reduce HTTP requests, and eliminate render-blocking resources. The most impactful change: switch from WordPress to a static site generator like Astro.

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Website Speed Optimization — Why Page Load Time Matters for SEO and Conversions

SEO & AEO-Optimized Websites for Local Businesses

Complete guide to website speed optimization. How page load time impacts SEO rankings, conversion rates, and user experience. Why static sites outperform WordPress.

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